Victoria Beckham has successfully harnessed nostalgia to the benefit of her brand for years – you only had to be at her Spice Girls-themed YouTube launch party to see that Posh is the bandmate having the last laugh in the publicity stakes – but for her next project she’s not looking to her pop past, but internally to her brand.
For spring/summer 2019, Beckham is introducing an 11-piece capsule collection of dresses using previous silhouettes as the blueprints. Consider it a megamix of the signatures beloved by her customers over the past decade – there’s something to spice up everyone’s life.
Landing on Victoriabeckham.com on March 22, the capsule edit, which is priced from £950 to £1,825, encompasses daywear through to occasionwear in fabrics that were all chosen foremost to flatter. Varying sleeve lengths make for styles that are good all year rounders, while hems range from asymmetric and fluid to sharp A-lines. The palette? A graphic ivory, black and tomato-red with a ’70s floral jacquard thrown in for a touch of whimsy.
"I delved into the archives in the run up to my brand’s 10-year anniversary, revisiting some of my favourite styles and reimagining them for the Victoria Beckham woman today," she tells Vogue exclusively. "The collection celebrates where my brand has come from and what we have achieved, and offers timeless dresses for all occasions that blend seamlessly into any wardrobe."
And there lies the reason that Beckham has been able to navigate the tricky transition from popstar to designer, while amassing a client list including the Duchess of Sussex and Amal Clooney: she has listened to her clients along the way.