Pantone, arguably one of the biggest authorities on the subject of color communication, has announced their color of the year for 2019. Which did they choose, and why is it important that photographers take note?
Pantone-Colors; Source: F-stoppers
It's that time of year again when Pantone signals to the world which hue variation will be instrumental for the coming year. For over two decades, the company has carefully selected a shade based on trend analysis and forecasts from industry insiders. If you thought 2018 was full of various shades of purple, it may have been down in part to Pantone choosing ultra violet as the current color of the year. This purple tone will soon, however, make way to the vibrant yet mellow PANTONE 16-1546, Living Coral.
I'm sure many of you may think this decision is some kind of a gimmick, but Pantone really does take careful consideration in their choice each year, and creatives from all manner of industries take note. Expect to see shades of coral in everything from design to fashion in 2019.
For us photographers, I do think it's important we know which color has been announced each year so we can stay ahead of the curve or avoid it entirely. Photographers who work closely with design companies could definitely earn extra brownie points if they are seen to be sending out marketing material with the new fashionable shade on it. I do think it's important to consider how quickly a color scheme can date though. If you fill your portfolio with coral in 2019, it may become obvious to clients that the work is old or played out in the coming years. Just like fidget spinners and Lytro cameras, I am going to politely appreciate coral from a distance rather than embracing it wholeheartedly.
Will you be using the new color of the year or avoiding it like the plague? We'd love to hear your thoughts in the comments below.