SEARCH ENGINE OPTIMIZATION (SEO)
On-page SEO: We focus on "on-page" content and how to optimize that content to help increase website positioning for specific keywords.
Off-page SEO: The activity focuses on links to the website. The number of "backlinks" and the publishers who carry these links help to build trust in the eyes of a search engine. This makes your website have a higher ranking.
Technical SEO: We analyze the architecture of the web, examining the backend to see how each web page is set "technically". Google cares as much about a website's code as it does about its content, which makes this very important for the ranking of a website on search engines.
WE MAKE A LIST OF TOPICS
Keywords are the heart of the SEO program, but they are not actually your first step towards organic growth. Your first step is to make a list of topics that will need to be added to the site from one month to the next one.
DEVELOP A LIST OF KEYWORDS BASED ON THE TOPICS
For each topic we identify five to ten specific keywords to the topic to which they refer.
For example, we regularly create content on the topic "Fashion", but it is very difficult to get a good Google ranking for such a popular topic and we risk competing with our content by creating multiple pages all pointing to the same keyword. The more specific your content is the more likely it is to create traffic. Google focuses more on websites with a deep insight into a topic.
BUILD PAGES FOR EACH TOPIC
Let's not forget that you pages have to maximize your search objectives through the correct use of Keywords but and above all they have to include content relevant to your customers and potential customers.
DESIGN AND DEVELOP A LINK BUILDING PLAN
Link building is the primary objective of off-page SEO, and is also a key factor because it has a big influence on the way search engines rank web pages.
Link-building is the process by which links (also called "backlinks") are created to the website from other parts of the web. As a general rule, the more pages that point to the site, the more influence it will have on the search ranking.
CHECK ALL THE MEDIA ON THE SITE
As the website grows, the number of images, videos and generally all other media will increase.
These resources can help to keep the visitors' attention, it's easy to forget that these have to be the right size.
As a general rule, the larger the file size, the harder it is for an internet browser to show the website. Page loading speed is another very important ranking factor for which search engines decide where to put content in their index.
MEASURE AND TRACK THE CONTENT'S SUCCESS