CORPORATE AND BRAND EVENTS
Business and Brand events are opportunities to market products or give brand visibility. Events give you the opportunity to meet potential customers and familiarize yourself with current ones.
Community relations refer to building positive relationships with the local community around your company. This could include charity work, donations, special discounts or anything that builds a strong relationship with the community and strengthens customer loyalty.
Crisis management is the practice of recognizing, managing and working to reverse the communication and negative perception surrounding a business crisis. Anything that could jeopardize or ruin the reputation of the brand should be managed through PR.
Crisis management is an important function of PR and should be managed quickly, consistently and strategically. With some PR procedures, crises can be avoided by monitoring online chatter and checking the quality of any marketing or promotional material that may be misunderstood or misunderstood.
RELATIONS WITH EMPLOYEES
Employee relations, also known as internal PR, are the practice of communicating and cultivating a positive perception of your company by employees. This process may include newsletters or employee communications, employee benefits and advantages, free training and skill enhancement opportunities, employee appreciation events and collaboration with trade unions or employee groups.
Employee relations not only keep your employees motivated, hardworking and loyal, but also encourage them to support your company - something that can bring both customers and more high quality employees.
Media relations are building positive relationships with journalists, publications and other newspapers.
This process typically includes writing and sending out press releases and scheduling interviews. This not only increases exposure to the Company's activities and products, but also encourages the media to market your brand for free.