PARADE BRAND EXPERIENCE

CASE HISTORIES

ALESSANDRO BENETTON - 21 INVESTIMENTI

Background: 

The company and investment fond "21 Investimenti", which CEO is the well known Alessandro Benetton, bought a part of the fashion brand Philippe Model in 2017. Soon later a new, much bigger showroom of Philippe Model was inaugurated in Milan. For this occasion, the press was invited and Sir Benetton gave some interviews regarding his plans.

Aims:  

  • Organize interviews with German newspaper

  • Publications on the German/Austrian BtoB-press

Output:

Publications in the German newspapers, like "Welt", "Südddeutsche Zeitung", ecc.

Publications in the BtoB-press. like "Textilwirtschaft", "Schuhkurier", ecc. 

VENISSA RESORT

Background: 

Venissa Wine Resort is a gourmet paradise in the Venice Lagoon, of which today remains the fourteenth-century bell tower, surrounded by picturesque vineyards and botanic gardens. All these attractions attire tourists, but many German travellers don't expect to meet wine cultures in Venice - so they don't know about Venissa. For this reason the most relevant German travel journalists were invited to experience and then write about all the peculiarities of this magic place.

Aims:  

  • Organize press journeys to Venissa and invite the most important travel journalists

  • Publications on the German/Austrian travel press

Output:

Publications in the German "Monthlies, like Stern, ...

Publications on German Travel Blogs, like Culture Food,...

COOPERATION WITH RED BULL RALLYE DAKAR

Background: 

The brand Aeronautica Militare is well know for its authentic history and the close connection to the Italian Air Force: the creative team can use the original badges, logos and insignas from the Italian pilots and so every single element of the collection tells its own story - a perfect match with Red Bull, the brand who focus on risk, adventure and new horizons. The Rallye Dakar was a ideal platform to show the aesthetical and emotinal connection between the two strong brands.

Aims:  

  • Dress the Rallye Dakar Staff in Aeronautica Militare

  • Content Creation: get pictures in real time from the event which could be used on several (social) channels

Output:

Publications in the Red Bull TV, Website and Newsletter

Publications in the Fashion Trade Press

COOPERATION WITH STEEBUDDIES - DMAX TV

Background: 

Aeronautica Militare, thanks to its heritage, matches perfectly with Steelbuddies - a TV show where old war machines get restored. The outfit of the protagonists has to fit into the context and so Aeronautica Militare was the optimal partner to provide the looks.

Aims:  

  • Dress the "Steelbuddies" in Aeronautica Militare

  • Content Creation: get pictures from the shooting locations.

Output:

Presence in several episodes of Steelbuddies.

GQ - CROSS MEDIA CAMPAIGN

Background: 

Bomboogie and GQ decided to cooperate for an article on GQ.de. For this article the brand history and the style inspiration was told across influencers, who had the assignment to interpret Bomboogie on a picture on Instagram. 

Aims:  

  • Find 4 male influencers who have a really huge reach

  • Write an article in which they are integrated with the pic and some statements.

Output:

Article on GQ.de and four Instagram cooperations with a very high reach.

RUCO LINE - BtoB-PRESS-CAMPAIGN

Background: 

Ruco Line, a well-known Italian ssneaker brand was about to launch itself in the DACH-market (Germany, Austria, Svizzerland). This launch had to be announced across the fashion trade press.

Aims:  

  • Get publications on the fashion trade press, so Ruco Line becomes known by the fashion buyers.

Output:

13 Articles in the fashion BtoB-press - in almost every sector magazine that exists in the DACH-area 

BARRACUDA SALE COOPERATION - STIERBLUT LIMITED EDITION

Background: 

Barracuda wanted to enter in the German market across a capsule collection. Parade established a collaboration between the brand and the well known shop "Stierblut" in Munich. A limited edition was created and celebrated with a public event in the center of Munich.

Aims:  

  • Find a store partnter for a capsule collection

  • Communicate it to the BtoB-press

  • Invite people to the public event 

Output:

The capsule collection "Beat Boy-Hipster" in sale at Stierblut

About 100 visitors at the event

7 influencer cooperations and publications in the trade press

VESTA - CAPSULE COLLECTION WITH STAR DESIGNER KARIM RASHID FOR THE INTERNATIONAL TRADE FAIR SALONE DEL MOBILE

Background: 

Vesta launched for the Trade Fair Salone del Mobile a capsule collection, which was created in collaboration with the star designer Karim Rashid. This project had to be comunicated - due the lifestyle- and fashionpress and the influencers in the interior sector.

Aims:  

  • Publications in the lifestyle press

  • Blog- and Instagramposts from the Influencers

  • Invite people to the presentation event at Manuel Ritz

Output:

23 publications (Vogue, AD, Vanity Fair,...) in the lifestyle-press with several interviews and 15 collaborations (blogposts, Instagram-posts & Instagram-stories) with the most important influencers from the interior sector. The event had more than 100 guest which were all professionals from the design sector. 

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